![]() Novak Djokovic, world No.1 in men's single tennis said that male players deserve to be paid more than female players because "statistics are showing that we have much more spectators on the men's tennis matches", which means male athletes have gained more interests and attention. Male's sports have higher production values and are going to seem more exciting. Media coverage does not only enhance the popularity of athletes but also reveals the commercial nature of sports. Media coverage takes forms such as News reports, television (TV) programs, and social media articles. Source based on research conducted by experts. Media coverage Media coverage of male and female athletes in Australia, United Kingdom, and the United States. However, Federer is the most lucrative athlete endorsement and makes $58 million, which is five times more than Serena Williams. A comparison of Roger Federer's income with Serena Williams' income based on their prize money shows that Williams earned $2 million more than Federer. The imbalance of endorsement deals expands the income gap between male and female athletes. Between 20, another study found female sports to account for 0.4% of total sports sponsorships. A study has found that female athletes are rarely employed as the spokesperson by companies. ![]() Research conducted by a United Kingdom organization shows that sponsors are more attracted by male athletes as male athletes tend to be more marketable. Assuming a male and female athlete receives equal prize money, generally speaking, the top male athletes earn more due to better sponsorship and endorsement deals. The first factor is the fewer chances for female athletes to negotiate endorsement deals. The majority of sports are also dominated by males, and this is due to several factors. Male sports attract far more viewership and are in far higher demand than women's sports. ( July 2023) ( Learn how and when to remove this template message)Įxcept for prize money, there are other factors that affect female athletes' income, which include both internal and external factors. Please help improve this section if you can. This section may require cleanup to meet Wikipedia's quality standards. Serena Williams, the highest-paid female athlete in 2017. ![]() The timeline of the gender pay gap in sports displays the significant events that have occurred since the 1970s. Billie Jean King brought awareness to the issue of unequal pay in the early 1970s, when she was awarded $2,900 less than her male counterpart at the Italian Open. A similar situation also occurred in 2017, where there was only one female athlete – tennis player Serena Williams - who joined the list and ranked No.56. In 2018, Forbes released the list of the top 100 highest-paid athletes, all of them being male athletes. However, it does not mean that the wage gap in sports has narrowed or disappeared. According to the research conducted by BBC, "a total of 83% of sports now reward men and women equally". The gender pay gap has not evolved since 1983, even though the two genders both equally influence world records and best performances in our nations sports teams. ![]() Gender pay gap in sports is the persistence of unequal pay in sports, particularly for female athletes who do not receive equal revenue compared to their counterparts, which differs depending on the sport. For other disparities, see Gender pay gap. This page specifically shows/discusses the gender pay gap in sports. ![]()
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